2. PLAN: A process for aligning and committing resources in order to achieve longer-term business goals. Our approach to planning builds a strategic focus into people’s everyday work. What if your employees thought like you? What if everyone who touches the customer could describe your business today - your strengths and your opportunities? What if they understood – and could correct for - your weaknesses and challenges? (Current State) And, what if they considered trends in the marketplace as they performed in their everyday job? (Scan) And, what if they performed everyday with a strategic headset and a commitment to uncommon results? (Future State)